Photography Business Names - Ideas for Naming a Successful Photography Company

Are you looking for information and ideas on how to name your photography business. If so, read on as we have set out a number of articles that can guide you as you proceed to make this important decision.

When it comes to starting a photography business many photographers leave the naming decision to the last minute. Others simply don’t give this decision the time and attention that it deserves. Choosing a suitable name for your photography business is a crucial step towards positioning your new venture for success.

A name forms the foundation of your brand and the strength of your brand will help determine exactly what kind of reputation your photography company will develop going forward. For photographers, like business owners in other industries, reputation is the key to maintaining your customers as well as getting referrals through them.

In the following article we have set out some advice and ideas that photographers may consider when choosing photography business names for a new startup.

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State What Your Business Does

To avoid confusion it is common sense to use your business name as a way of immediately conveying to people exactly what it is that your business does. For this reason you should strongly consider including the word ‘photography’ as a part of your company name. Other words such as ‘Images’ can convey this message as well and may be more appealing to some markets but in general you can’t go wrong by including ‘photography’.

Should a Photography Business be Named after the Owner?

One common approach is for a photographer to use their personal name as a part of their business name. This sounds professional and it is a good way to go if you already have a good reputation.

If you are the only photographer in your studio then this can work out well. However if your business is jointly owned by a number of photographers then you may be facing a squabble over naming rights.

You also need to consider how common your name is. It is great if people will be able to easily find you by doing a simple Google search. However, if dozens of other professionals have the same name as you then this may not be possible.

Niche Specific Photography Business Names

One idea for naming a photography business is to consider the niches that you will be targeting. There are many niches in photography and you may plan on specializing in portraits, fashion, product catalogs or wedding photography to name just a few areas. However you should think carefully before including your desired ‘niche’ within your business name.

The advantages here are that you can market yourself to a certain kind of client as a specialist in a certain area. Clients will immediately be able to identify the kind of work that you do once they see or hear your company name. If you have a strong reputation and existing relationships in a niche market and know that you can get the volume of work that you need to be in business then identifying the kind of photography that you do within your business name could be a good idea.

The main disadvantage is that if you need to jump over into a different niche or expand to cover multiple niches then your name may lose its relevancy. Depending on the size of your market and your ability to get clients you may find that there is not enough work for you and that you need to operate on a freelance basis and take whatever work is available. Your name may become irrelevant if you do make such a change.

Be Unique

To stand out in a crowded marketplace you have to make sure that your business name is unique or different somehow from all the other players. Being unique on the local level is one thing but many photographers are now targeting the national or even international markets. They therefore need to distinguish themselves from other photography businesses around the world much more carefully.

A good name for a photography business should strike the right balance between being catchy and creative as well as being conservative and professional. You may swing slightly in either direction depending on your niche and target market.

Unforgettable

Being unique usually goes hand in hand with being memorable. You need to have a name for your business that can easily be remembered by prospects even if they have only seen or heard it one or two times.

Once you have a short list of good names for your photography business, run them by a few of your friends and associates. Then you can test them a week later and find out which ones stood out in their mind and which ones were easily forgotten.

Putting Forward the Right Impression

First impressions are important in business and it is essential that make the right impression with the market that you are targeting. Do you want to come across as a friendly local photography studio or as a sophisticated international brand. Customers will assume many things about a business from its name.

A Name to Love

While you have to have a photography business name that will appeal to other people, you also need something that is appealing to you as the business owner. The name that you give your photography business should sit comfortably with you. Give potential names a couple of weeks of serious thought and make sure that they are a good match for you before jumping into a decision.

Your final selection should be inspiring and help to give you the motivation that you need to meet your goals. It should make you feel proud to be associated with your photography business.

Additional Articles 

Creative Photography Business Name Ideas

Tips for Naming a Photography Business

Changing a Photography Business Name